#IceBucketChallenge: We Were Challenged
September 8th, 2014
Half of the world has been consumed by a flash mob that began in the USA called "ALS Ice Bucket Challenge." The challenged person has to pour a bucket of ice-cold water onto himself / herself, and pass on the challenge to three other "lucky" people. Those participating in the challenge have 24 hours to film a video response. Besides making the video, they donate $10 to the Amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease, research. Those who do not participate after being challenged, donate $100.
In the USA and Europe, this flash mob was aimed at the ALS research, but in several countries, the Ice Bucket Challenge became a support to other charities. In Ukraine, considering the events in the East, the #icebucketchallenge donations to towards support for the Ukrainian army.
Grossum has been challenged by Playtika Kiev IT company and we, in turn, pass it on to SDL, Nster, and Se7evSky.
And here's our video below :) Enjoy!