Outsource People 2015: How It Went
November 10th, 2015
IT business is alive and thriving in Ukraine despite the many challenges and the conferences that are organized provide the much-needed networking opportunities and the opportunities to discuss the latest difficulties with colleagues as well as ways out of them.
Outsource People 2015 has been organized for the third year in a row and it was one of the main IT events in Ukraine. The conference took place on October 23-24 in Kyiv, Ukraine.
Over 1,000 people have attended (compare that to 200 people in 2013 and 300 in 2014) and there were three informational streams that targeted people interested in building successful business strategies, sales & marketing, and, last but not least, project management.
This was a second year for the Grossum staff to attend. Mykola Slobodian, Grossum CEO, and Alex Lapko, COO, were present at the conference this year, so we have asked them what they have learned there.
What was something new you have learned?
Alex: For me, something new - but something we should all be working towards - was the discussion of creating (and standardizing) of statutes for projects. The idea for these statutes is to be an appendix to the usual agreement with the client, where the workflow would be discussed in detail. For example, "We discuss the requirements, prepare the offer, the agreement is signed," etc. When such a statute would be standardized, it would greatly help the companies (as well as clients) to reach an understanding - not to mention the paper track of the process.
Mykola: I liked the global trends of where outsourcing companies are headed at the moment. The outsourcing market is becoming larger every day, but also what is something new is that being an IT outsourcing provider is the first step to becoming an IT product company. We see huge perspectives in this area for Grossum and we observe other big IT companies following the tendency as well.
What was something that encouraged you in what you’re doing right now?
Alex & Mykola: Content marketing. Last year, at the Outsource People 2014, that was something that everyone talked about and planned to implement if they haven't yet. This year? Everyone is doing it. Content marketing no longer is just an option, it should be present by default, especially considering the Google search algorithm. Last year we have decided that we definitely want to work in this direction and we haven't regretted that decision.
Whom did you meet / listened to that inspired you?
Alex: I enjoyed the presentation by Slava Pankratov from Stratoplan. He spoke about the redundancy of sales managers because that method does not really work anymore. Instead, it is actually CEOs that are more effective in selling the services (and this does not just apply to small or medium companies).
Would you recommend this conference?
Mykola & Alex: We definitely would recommend this conference because of the networking opportunities it offers. While the presentations we visited were interesting and educational, we enjoyed business networking even more because this conference truly does gather together many top managers from the IT sphere together where we all can discuss the challenges and find solutions to them.
To find more information about the conference, please visit their website.