Small Business Benefits from Social Media Integration

February 9th, 2016

Marketing // Zee

Statistics show that 72% of the Internet users have a social media account. How can integration with social media benefit your business? 


Build your demographics stats

There have been many examples of how brands have listened to their customers and nailed it. Besides getting brand visibility, there are also great opportunities for interactions with your potential clients - just think of the information you can receive about the demographics of your audience.

See what others are saying

People use social media to complain or praise someone a lot and while they might not want to say it to your face directly, they will post about it on social media (which is, technically, almost like saying it directly to your face). 

Get in on the conversation

Don't just listen, talk to your customers and create more meaningful relationships with them. Let them know that you want to make sure their needs are met. E-mails are good, but to really connect with someone, social media is a better tool for conversation management and follow-up because it is more engaging. 


  • Social share and follow buttons: help your customers know where they can find you. Thankfully there are a million ways to incorporate the buttons on your website these days to suit your design needs.
  • Do your customers have to sign up and log in? Make it easier for them and add a social login to your website. This way, you will get more customers because the registration process would be shortened to a couple of mouse clicks.
  • Use Instagram. Besides being present on the standard Facebook, Twitter, and LinkedIn, use Instagram to show behind-the-scenes parts of your office life. This will make your business more relatable to your customers because it won't be just an organization, but rather people who are just like them. The same goes for various little videos from events or how-to instructions that would help your clients know how to use your product. 
  • Facebook reviews also are a good thing to incorporate on your website. This will be a social proof for your potential customers to see that there are others who are using the service / product and are enjoying it. (And don't forget to deal with negative feedback - there have been many cases where negative feedback turned a disgruntled customer into a brand evangelist and there are also hilarious ways to tackle the negativity). 

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Author: Zee

Zee is in charge of the Marketing at the APP Solutions/Grossum. Her areas of interest include quantum physics, astronomy, new trends in the web & mobile development (especially in the areas of AI and machine learning) and digital marketing instruments.

Tags Social Media SMM

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