Web Design Trends 2016

December 14th, 2015

UI/UX / Web / Mobile // Zee

Web Design Trends 2016

What's waiting for us in 2016? We aren't pros in politics or sports or stuff like that, but we do know web design and development. Here's our forecast. 

Hand-drawn illustrations

We have seen quite a few examples of hand-drawn illustrations for the websites this year and we think it will only become more popular. It adds a sense of uniqueness to the design and while being professional, a personal touch that helps to build a connection with the visitors. TMFO (The Many Faces Of) Leonardo DiCaprio presents the case well.

“You were not supposed to see that! This has nothing to do with you!” (c) Cobb

Almost-Flat Design

There was an era of everything embossed (think of puffy Google logo a couple of years ago). Then the world depressed like a balloon and became flat (Windows 8 and now 10 are an example of that.) What's next? Semi-flat design. The key factor (although not the only one) here is the long shadow effect. Ghost buttons also help to create a functioning design without cluttering it with information and keep it minimalistic. (Too bad Operativnik hasn't implemented this design on their official website yet, but we think it is quite a good one.)


Considering the previous point about the almost-flat design, typography gained even more influence. Simple typefaces help to make sure the text remains readable. At the same time, there are more and more professional fonts that are available, so the choices for pairing are limitless. Designer Pauline Osmont nailed that with her personal website

Static Hero-Shots

Hero shots or large static images on the website homepage have shown their usefulness this year. Instead of overwhelming your visitor with a load of information right away, choose the picture that would be simple, yet of high-quality, and add just a sentence or two about your website. For example, what solutions you provide for clients. Or, what is your product (which is the case with the Fior di Latte Gelato website). 

High-Quality Moving Pictures

Cinemagraphs attract the eye by beautifully combining a static picture with moving parts. Looking at this fireplace, the desire to move closer, get a cup of hot cocoa with little marshmallows, is incredibly enticing. Feel the warmth of that fire, hear the soft crackle of the wood, the silence around... Peace. 

Tell Me a Story

Jana Water website tells a story of how the water got to be on your table and it is very interactive. Oftentimes, when you create an informational website about your product, people are interested in how the process goes (that's why those "How It's Made" programs on Discovery channel are so popular.) Therefore, think about how you can visualize your processes.

Lazy Loading

This technique is being used by such content websites as Facebook and Pinterest, among others. This feature allows loading a little data right away so that the user isn't waiting two minutes for the entire page to show. A little kindness goes a long way and users are less inclined on leaving the website right away or leaving it somewhere in the background to load, forgetting about it. 

Pantone Colors

As you may know, each year Pantone specialists decide which color will be prevalent next year and call it the Color of the Year. We agree with most people who say that the color of 2015 was not the biggest hit ever. However, we think that 2016's colors have a much bigger potential. Besides, there are two colors of the year instead of one. 

So... Web Design Trends 2016

Summing it all up, we believe 2016 will be the year of complex simplicity that would give an opportunity to the users to easily navigate the website and be interested in interacting with the data.

And something important to remember: following trends are good but don't just adopt them all without thinking.  Don't lose your uniqueness while not getting lost in the antediluvian times of WordArt and Comic Sans.

Let's create something beautiful together!

Author: Zee

Zee is in charge of the Marketing at the APP Solutions/Grossum. Her areas of interest include quantum physics, astronomy, new trends in the web & mobile development (especially in the areas of AI and machine learning) and digital marketing instruments.

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