The challenge of this project was to build a replacement for the in-house ad server as a third-party product for a company with a high-load requirement within 6 months.
Re-creating a marketing platform from an existing CPA product with added functionality.
The project is a multi-purpose online traffic distribution system that had to handle a large number of requests at the same time and allocate necessary resources to each part of the system.
Research work on ads optimization in order to overcome the difficulties of Adblock browser plugins.
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